DESIGN CONCEPT & LOGO DEVELOPMENT

Acclaimed event producer Marcy Blum, named a top planner in the world by Vogue and Harper’s Bazaar, approached us to design the event branding for her luxury client celebration. Inspired by concert posters with a vintage sensibility, the identity draws from the historic architecture of the Capitol Theatre, using its iconic façade and stage presence as the foundation of the event poster and logo.

The hand-illustrated style, rich textures, and vibrant color palette nod to vintage gig posters, while a descending disco ball anchors the composition and reinforces the celebratory tone. The illustration unfolds like a theatrical set, creating a warm, crafted visual language rooted in music, place, and performance.

CUSTOM SCREEN PRINTS

We created two custom screen print posters as commemorative keepsakes for the event: a five-color print on rainbow foil with a monochrome palette, and an eight-color edition showcasing the full vibrancy of the illustration. Designed as special gifts for guests, friends, and family, the prints served as lasting mementos of the celebration.

Printed by the team at Monolith Press.

An invitation to GemFest 2025 at The Capitol Theatre in Port Chester, NY, with a colorful, neon-lit poster depicting a stage with a cosmic background and diamond motifs, accompanying tickets and a sticker.

INVITATION PACKAGE

The invitation package offered guests their first physical encounter with the branding. Designed as a fold-out inspired by street-team gig fliers, the outer piece opened into a full-color poster featuring the GemFest illustration and logo. Inside, the formal invitation and RSVP card were finished with foil-accented type and custom holographic stickers, setting the tone for the event experience.

MERCH DESIGNS

We designed a fully custom merchandise collection for the event, including tees, specialty hoodies, laminated passes, lanyards, stickers, temporary tattoos, merch tickets, and a Capitol Theatre tote. Each piece was designed as a cohesive extension of the brand, and as a keepsake for guests to take home and remember the celebration.

Photography: Christina McNeill

  • Gray hooded sweatshirt with "Gem Fest" logos and designs, featuring a large front print of the Capitol Theatre interior and a small logo on the chest, set against a blue background.
  • Two black T-shirts, one with a small 'Gem Fest' logo on the front and the other with a larger graphic on the back featuring a disco ball, stars, and the words 'Gizza Night' in a stylized font.
  • Two white T-shirts with GemFest event designs, one showing the front with GemFest logo and the other showing the back with colorful festival-themed artwork.
  • A beige tote bag with a dark purple graphic of a disco ball, stars, and the text "THE CAPITOL THEATRE 10.18.25" printed on it, against a blue gradient background.
  • Gray hoodie with a large graphic of ramen noodles in a blue cup with chopsticks on the back, and a black hoodie with 'Gem Fest' logo on the front, displayed against a blue gradient background.
  • Two black t-shirts with pink and white graphic designs: one with a microphone and the phrase 'Stupid in Love', the other with a heart shape, a hand holding a diamond, and the words 'Gemfest Max' and Korean characters.
  • Blue plaid pajama pants with an embroidered diamond logo on the left thigh, laid flat against a light blue background.