Concert poster for Billy Strings featuring images of a young man and a woman in colorful lighting. Tour dates and locations listed at the bottom.

Logo and tour admat

DESIGN CONCEPT

As Billy Strings was exploding in popularity after winning a Grammy, we were honored to be asked to design his tour creative. We knew we wanted our concept to convey his multifaceted personality through imagery, as well as design a logo that felt representative of his style.

Screenshot of an Instagram comment from billystrings mentioning @colorpunchcreative, saying 'y'all made this shit look gooood!'

A black and white photo of a young woman with short hair, multiple overlapping faces creating a layered effect.

DESIGN DEVELOPMENT

The process of working with his team was really creative and collaborative. We were given great photos of him to work with - just being his joyous, quirky self. From there we layered and wove the photos together to create a triptych image that really employs movement in what felt like a clever way. The logo design was another opportunity to showcase his personality through custom typography. Much thought and experimentation went into developing the colors until we landed on this triadic scheme.

A collage of six images: top row has three black-and-white photos of a young man with long, light-colored hair. The first shows him looking into the camera with a slightly open mouth, the second has a neutral expression, and the third features him smiling broadly. The bottom row contains three colorful, textured backgrounds in shades of blue, purple, and orange.

Instagram post promoting a Billy Strings concert on July 29, 2022, at Apple Vally Park in Lafayette, NY, featuring a smiling young man playing guitar.

DIGITAL MARKETING

Using consistent photography and unifying the designs with the main admat, we created additional templates. These were used across all social media platforms for the localized admats that promote each tour date individually.

A young person with blond hair sitting in an old, rusty car. In the background, a tour schedule for Billy Strings' winter 2022 tour is displayed, listing dates and locations.

PAST YEARS

We created additional admats for various other tours that each had their own look and feel in order to differentiate the marketing campaigns.

Lanyard with a concert pass for Billy Strings Winter Tour 2022, featuring a young man with blonde hair sitting in an open car door.