DESIGN CONCEPT

Our intention in creating this piece of digital artwork for Life is Beautiful was to capture the dynamic and vibrant creativity of the onsite art at the Downtown Las Vegas festival. We were inspired to create a bold, 3D art landscape that’s interactive and rich with colorful light and movement.

Transparent 3D letters with colorful lights and dynamic waving lines created by graphic design studio Color Punch

MARKETING

The art announcement consisted of an overall lineup for the festival artists from murals to installations to digital art, as well as individual lineup assets and assets by medium. Our design challenge was to highlight the artists along with creating composites of the imagery and our digital art header piece. We were honored to be included alongside this amazing group of talented artists.

A CNC machine carving a logo into a piece of beige acrylic. The logo appears to be the capital letters 'A' and 'R' connected. The work surface is scattered with white sawdust.

DESIGN DEVELOPMENT

First designing the typography on the computer then using a CNC machine we created the “ART” letters in 3D acrylic. We set them in a dark environment with various colored LED lights and photographed them. Bringing the photos into Adobe Photoshop we added more moving lights, colors and textures.

A clear acrylic sign spelling out the word 'love' placed on a textured turquoise surface.
Colorful light projection illuminating the word ART written in 3D transparent letters.