Bonnaroo Infinity Lenticular Laminate Design
DESIGN CONCEPT
We were brought in to design the Bonnaroo Infinity lam to commemorate Superfly’s role as a foundational partner in the festival. In collaboration with their creative team we came up with a concept that pays homage to the original Super Fly 1972 film, combined with Roofus in all his Bonnaroo glory. Lenticular laminates are a particularly fun design challenge because they have multiple design frames that create an ‘animation’ when you tilt them.
DESIGN DEVELOPMENT
We first created a pencil sketch then took to the iPad to vectorize the composition. This was a lenticular laminate design, so we designed the artwork with a flip animation in mind and needed to create two sets of illustrations. When the viewer moves the laminate the animation “flips” from one state to another - Roofus waves his hand and moves his eyes, the logo colors flip and the Art Car lights blink on and off.
