FESTIVAL IDENTITY CONCEPT
The inaugural All In Festival identity was designed to capture the excitement of its stellar lineup, one-of-a-kind Dream Sets, and the heartland spirit of Indiana over Labor Day weekend. The visual concept blends natural textures with a sense of wonder, creating an atmosphere that feels both grounded and magical.
DESIGN DEVELOPMENT
At the heart of the design is a bold, three-dimensional festival logo with a rich wood texture, standing like a landmark in an open field. Light radiates from the logo, casting a warm glow over vibrant green grass, adding depth and energy. Above, the sky is a brilliant blue, where the festival lineup appears in soft, fluffy clouds—giving the design a dreamy, surreal quality. Shadows, light flares, and sparkles bring movement and a sense of magic, reinforcing the immersive and unforgettable atmosphere of All In Festival.
FINAL BRAND & STYLE GUIDE
After finalizing the branding we established a toolkit of the visual elements. The style guide serves as a reference tool, streamlining the content creation process for our clients by cohesively laying out logo usage guidelines, color palette, typography, supporting graphics and background elements. The components of this guide and its effectiveness are at the forefront of our mind throughout the entire creative process.
