DESIGN CONCEPT

My Sister's Granola was ready to level up. As Laura expanded into wholesale and more retail shops, she needed a rebrand that could hold its own on any shelf and actually feel like her. The original packaging wasn't doing justice to the product inside or the mission behind it, so the goal was simple: create something bright, bold, and totally original that stood out from every boring brown bag in the granola aisle and told her story the moment someone picked it up.