Colorful portrait illustration of Lindsey Stirling surrounded by butterflies with tropical flowers and palm fronds overtop a beach watercolor created by graphic design studio Color Punch

FESTIVAL IDENTITY CONCEPT

For the inaugural Master of Tides cruise concept we center around an illustration showing Lindsey Stirling with tropical flowers, palm fronds, sand and ocean tides contained within her illustrated silhouette. The colorful butterflies that surround her are a wink to her Duality album art graphics. This is a tropical cruise so we really wanted the colors and feel of the artwork to reflect that.

A tablet displaying a promotional image for Lindsey Stirling's 'Master of Tides Cruise' featuring a woman with long curly hair sitting among flowers with butterflies around her.

DESIGN DEVELOPMENT

We created our admat composition sketch first to get the layering of the natural elements within her silhouette just right. From there we illustrated and vectorized the design. When illustrating graphic elements we’re always keeping in mind how we’ll utilize highlights, shadows, color and texture to enhance depth and form, making them feel three-dimensional and visually appealing. Next we worked on type explorations and came up with several logo concepts before settling on the chosen logo to develop, apply color to and finalize. 

A person painting a colorful landscape watercolor with blue, green, yellow, and orange hues on textured paper, using a fine brush. Art supplies and a cutting mat are visible on the work surface.

FINE ART & COLORS

We knew we wanted to incorporate some texture and painted elements into this project, so we painted the beach and ocean waves in watercolor. Then we scanned and added in as the background to our digital file. The color scheme leans on a tropical base of sand, water and jungle with pops of bright hibiscus pinks, red and orange.

Digital illustration of a woman with long blonde hair, green eyes, and a thoughtful expression, displayed on a tablet.
Illustration of a pinkish-red rose with detailed petals on a white background.
Three blue butterflies flying near a colorful floral backdrop with green hills in the background.
A colorful graphic advertisement for Lindsey Stirling's Master of Tides cruise from Miami to Nassau, Bahamas, scheduled for May 13-17, 2025. The background features a gradient sky with butterfly illustrations, and floral decorations at the top and bottom.

FINAL DESIGN & STYLE GUIDE

After finalizing the admat design we established a toolkit of the visual elements. The style guide serves as a reference tool, streamlining the content creation process for our clients by cohesively laying out logo usage guidelines, color palette, typography, supporting graphics and background elements. The components of this guide and its effectiveness are at the forefront of our mind throughout the entire creative process.

Open booklet displaying branding and logo designs for the 'Master of Tides' cruise by Lindsey Stirling, including a colorful illustration of a woman with tropical flowers on her dress and butterflies around her against a tropical background.
Open magazine showing floral illustrations, butterflies, and color palette samples on a blue background.
Two women in pirate costumes standing in front of a colorful floral backdrop with the words "Lindsey Stirlings Master" and "Treasures" visible.
People standing behind a large banner that reads 'Lindsey Stirling's Master of Tides Cruise' with illustrations of butterflies and a woman's face, inside a cruise ship with a pink chandelier and glass railing.

ONSITE SIGNAGE DESIGN

Signage is where branding becomes fully immersive. Once the identity is established, we bring it to life across the environment—transforming functional elements into moments of connection and storytelling. For Lindsey Stirling’s Master of Tides, signage carried the brand throughout the event space with vibrant colors and bold visuals. From stage scrims to wayfinding signage, press backdrops, and even branded drumkits, each piece was thoughtfully designed to enhance the rich, tropical vibe throughout the event.

A girl smiling and giving a high five to a crew member at a cruise terminal for Lindsey Stirling's Master of Tides cruise. There is a vertical sign that says 'Welcome Aboard!' with colorful flowers and butterfly illustrations.
A teal drum set with floral decorations and a logo that reads 'Lindsey Stirling's Master of Tides Cruise' on the bass drum. A person wearing a tropical floral shirt is playing the drums.
A group of women dressed in sailor-inspired costumes performing on stage with a large screen behind them displaying 'Lindsey Stirling's Master of Tides Cruise.' One woman is playing a violin, and the others are dancing.
Indoor event with a stage, audience, and decorative banners featuring butterflies and floral designs. A woman is speaking on stage, audience members are seated, some are taking photos, and the venue has a modern interior with a chandelier ceiling and hanging glass decorations.
Two women dressed as pirates standing in front of an elevator with a tropical flower and butterfly mural.

MOTION GRAPHICS

For the final admat we animated the butterflies flying around her and added some motion within the flowers and palm fronds.